National Holding QazBioPharm presented a special video dedicated to the 180th anniversary of the great Kazakh poet and thinker Abai Kunanbayuly. The project was based on lines from his work “Zhiǵitter, oıyn arzan, külki qymbat” (“Young Men, Play is Cheap, Laughter is Precious”), which carry a profound call to morality and spiritual maturity.

This video is not merely an artistic work but a cultural initiative aimed at reminding contemporary audiences of the eternal values embedded in Abai’s words. It allows viewers to see the poet’s creativity through the lens of today and feel that his ideas and principles remain alive and relevant across all times.

The Holding expressed sincere gratitude to everyone who contributed to the production of the video. For the company, honoring Abai’s heritage is an important step toward spiritual revival and the preservation of cultural values.